An explainer video is a short animated video made up of appealing and attractive visuals that quickly capture the attention of the viewers it uses a clear and concise language to explain in the business idea in a simple, engaging, and compelling manner. But without a good video explainer script, a good video explainer cannot succeed. Even if you have good and appealing visuals, it will be boring and confusing with a weak script.
So in order to make sure that your video is buzzworthy, here are the tips to help you write a good video script:
- Keep the explainer script brief and concise.
The type of your audience will help you determined the length of your script.
- In the first 30 seconds of your video, indicate your message.
Narrow your video message in one sentence and place that somewhere in the first 30 seconds of your video. Your message will tell the audience what they should expect in the video.
- Talk directly to the viewing public.
Use the personal pronouns such as “you” and “your”. Try to be friends with them and show them things that they deeply cared about. Focus on the things that you need to do to have them trust you and let them know what they need to know about you..
- Detect the right tone of your video.
Write a one – phrase summary of why you make the video and what you want the viewer to do at the end which will make you notice the tone of your video.
- Have a story to tell to your audience.
People often tell stories about themselves in order to help others define who you are. The more the viewers relate to your stories, the more they understand what your business is offering and the benefits of it to them.
Don’t economize on the script when creating an explainer video. Take the necessary time to do it properly. This tips help the videos produced by businesses to be recognized and to be understand by the consumers. For instance, search for ‘video production company singapore’ and you will see how they strategize in making an explainer video.