Social Media has changed the marketing game in a way that nobody has anticipated. Before, suggesting to promote products and brands through social media sites is considered a ridiculous idea. Now, even large companies have allotted enough budget to capitalize social media visibility. One of the most popular social media platforms that most businesses take advantage of is Instagram.
It is estimated that there are around 500 million Instagram users that are active daily. This sheer volume alone is enough for any business to consider coming up with a marketing strategy revolving around taking advantage of the platform. However, it is not as simple as posting a photo or a short video with a Momentology song on the background to have a successful Instagram marketing post.
Here are some effective tips for successful and effective marketing through Instagram:
Start with a proper Instagram profile
Posting promotional photos and videos in Instagram will require making an Instagram account for your business. A common misconception is to focus mainly on content and leave the Instagram profile of the brand or business bare and having only minimum amount of information. One of the key components of a successful Instagram marketing strategy is having a well-written and well-composed Instagram profile that has enough information for any users to know what the business or brand does.
Make sure you use a Business Profile
Instagram has acknowledged its potential as marketing platform for business and have made a different account profile for brands and companies wanting to promote in its platform. Make sure you put your brand or company’s account as a business profile when registering in Instagram. This will allow you to monitor statistics concerning your posts, how much views have it garnered and how far in the platform has it reached.
Capitalize on hashtags…but use in moderation
Hashtags are Instagram’s way of sorting out posts based on topics and content. Posts with the same hashtag can be easily searched by any user. Marketing in Instagram requires utilization of these hashtags for better visibility and farther reach potential. However, you must be careful not to put too much hashtag in your business’ posts as most Instagram user abhor photos and videos accompanied with a multitude of hashtags.